Archive for December, 2005

How to Get the Most Out of a Webmaster

Saturday, December 31st, 2005

You have decided to put up a new website. Congratulations! Now the work begins. Within this article, are some items you will want to consider as your website comes to life.

A webmaster would recommend that you have a domain name that brings in at least one good keyword about your website. The webmaster will help you with suggestions to get a good domain name.

You also need to select the purpose of the website. This is crucial. You need to know if the website will be to drive leads to build a customer list, whether you want people to fill out a form to give you information on their situation if you are offering real estate information, for example, or if you are just looking to get information about you and your firm out to the public. Do you want to use your website more as a savings of time to send out reports to people that request information? Do you want to portray an image of a modern fast paced type of company or do you want to portray an image of a down home southern charming retail store? Do you want to direct them to a phone line for more information or an autoresponder or maybe sign up for an ezine? Depending on the needs of the person behind the website, the webmaster can get a better idea how to make the overall look and feel of the website, so try to be clear on what you want your website to accomplish.

You might also show the webmaster colors you like and get their thoughts as to the colors that move the visitor to certain actions. For instance, certain shades of green portray a soothing feeling while red jumps out at you and makes you want to take action. Use bold colors sparingly.

The webmaster can also help you in regards to the layout of the website, guiding the visitor through the website by various links and graphics. Also, realize that sometimes more words are not more effective. A visitor will spend only a short amount of time viewing your website unless you have effective headlines and subtitles. If you have ideas you want to use, let your webmaster know this before he starts to make the “bones” of the website.

Another good thing to think about is the buttons and what they will say. In other words, how many do you really need to get your website point across and what type of links would you need created to accomplish that point? Changing text is easier than changing buttons for a webmaster, so try to have some idea what you want. Do not start out thinking you will have a 5-8 page website and then add six more buttons. This can lead to six more pages and you can expect a price increase on the website design. Most webmasters are pretty lenient, but do have to charge for extra time and effort above the original price quote.

If you have any graphics you want to use, gather them up and have them available from the beginning for the webmaster. He will also have graphics that he will add to make the website more interesting. You will want to keep large graphics to a minimum. The webmaster can resize them but note that clarity and sharpness may be reduced. Most good webmasters can help tremendously in this realm of making the images fit your pages if the pictures you provide are clear and crisp.

If you have the music clips or audio clips that you want to use, be prepared to provide them for the webmaster. He will require music clips in mp3 format most likely. He will also check various browsers to make sure the clips are good quality in all browser settings.

Provide the webmaster with all your contact information and any comments he can use for the “About Us” page. That would be items relative to your business and awards you may have won, goals of your company, little bits of personal information about the partners or owners, how long the business has been viable or how long you have been in this sort of business, how long online, things like that help a visitor to know you better and feel more comfortable doing business with you. That should be the goal.

Templates have their place in the web design process. Allow the webmaster to provide choices and pick out two or three templates that would work for you. Most good webmasters like to use pure html, but some also will use the Front Page format or Dreamweaver. The only reason for templates, in my mind, is to get more of an idea what the customer wants his website to look like. When the idea is presented by several templates, then possibly designing a website based on those ideas, is more effective. Do not count out a webmaster that uses templates, but also, do not count out a webmaster that takes template ideas and redesigns them to fit your needs. Either will work and makes perfect sense depending on the time and effort that is going to be involved in creation of your new website.

Bottom line is consider your webmaster an extension of your business. It will be up to you to market your business, but having a good website should be a collaboration of effort between you and the webmaster. Your website can come alive with sound, graphics, and colors. The clearer you can be on what you desire, the more the webmaster has to work with and will be able to satisfy you more thoroughly. Most people are amazed at what webmasters can do with just simple outlines of ideas!

Most webmasters want to make their customers happy and will spend the time to work with you to make sure your website is pleasing. Give them the courtesy of being reasonable in your desires and needs and the website creation experience will be a positive situation for everyone.

Cosmetic Laser Eye Surgery - Is It For You?

Saturday, December 31st, 2005

You’re tired of losing your glasses or cleaning and inserting contacts every morning. Perhaps you want to improve your appearance without the hassle of contacts or getting new glasses for different occasions. You may even participate in sports or have a job that makes wearing glasses or contacts a problem and feel you have a real need for improved natural vision.

Whatever your reasons you have no doubt heard about the popularity of cosmetic laser eye surgery. Is it a safe procedure? What are the risks? How much will it help your vision? Getting these answers will help you decide if cosmetic laser eye surgery is for you.

WHAT IS LASER EYE SURGERY?

Laser eye surgery reshapes the cornea by sculpting it with the laser. There are two common types of laser eye surgery; LASIK and PRK. While both use the same type of laser and shape the eye for correction in the same manner they differ in their approach.

In the PRK procedure the top layer of cornea is scraped away while the LASIK procedure cuts a flap to remove the top layer of cornea during surgery. There are minor differences in the resulting post-operative symptoms.

IS LASER EYE SURGERY SAFE?

While the surgery is considered low risk and can be done quickly there are always possible complications when having any surgery performed. Your eyes are very delicate and your dependance on them is critical. It is important to understand all of the potential risks - including loss of vision - that are possible.

Most patients will deal with some amount of pain or discomfort for a few days. Blurred vision and sensitivity to light are also common and usually clears in the days following surgery although some may find continued symptoms for months and even fewer may find the symptoms are permanent. Other complications due to scarring can potentially cause permanent damage to vision, although additional surgery can sometimes correct this.

As with all surgeries there is a potential risk of infection. It is generally advised to have each eye operated on separately instead of at the same time to reduce the chance of infection in both eyes. Most infections can be cleared with medication, especially if treated right away.

Another possible risk with laser eye surgery is that the vision may be over or under corrected. Under corrected vision may be fixed with further surgery but over corrected vision is irreparable. Unfortunately each individual will respond differently to the surgery and results cannot be guaranteed. It is possible for a person to continue to require corrective lenses even after surgery, although their dependance on them should be lessened.

Whenever an individual is contemplating surgery it is important that a realistic understanding of the risks and benefits be clearly presented by the surgeon. Research your procedure as well as the doctor performing the operation before agreeing to any surgery.

Questions You Should Ask About Plastic Surgery

Saturday, December 31st, 2005

It’s not surprising that plastic surgery has been gaining in popularity in recent years. Popular television shows and celebrity surgeries have de-stigmatized plastic surgery to the point where it is considered an attainable and reasonable means of improving appearance for almost anyone.

The advancement of technology and increase in plastic surgery operations means that many procedures are now commonplace and relatively free of risk, however, no surgery is risk free and any person seriously contemplating plastic surgery should take the time to ask the following questions as a part of their research.

HOW MUCH WILL IT COST?

While this may be the first question you thought of in reality you should only consider this after determining whether you should have surgery. Costs vary widely and should not be the basis for your decision. The qualifications of the doctor and your comfort with him or her are of far greater significance than the cost since you will undoubtedly pay more if you encounter complications or are unhappy with the results.

Are you having reconstructive surgery because of an accident or genetic problem? Depending on the reason for the surgery you may have some of the costs covered by insurance or state run medical programs. Cosmetic surgery (also called ‘elective’) is not deemed to be medically necessary and will not likely be covered by insurance.

WHY ARE YOU HAVING SURGERY?

Although the makeovers on television may give the impression that cosmetic surgery can improve your life it is vitally important that you have a realistic viewpoint of the impact of surgery.

When discussing cosmetic surgery with a doctor they should also tell you the options available and any alternatives to surgery. You shouldn’t be pressured into unnecessary surgery. An informed consent document should be signed prior to surgery.

WHAT ARE THE RISKS?

All surgery carries risk. Even if your doctor is experienced in the surgery and the risks minimal you may develop a complication. Your health should be thoroughly reviewed before surgery is discussed.

A good cosmetic surgeon will take your reasons for surgery into consideration and should be open about the risks. Are you sure the risks outweigh the potential benefits? What, if any, follow up will be done by the surgeon? Will the doctor make adjustments if needed? How will complications be handled? How much time will you need to recover and what are the expected side effects of surgery?

IS YOUR DOCTOR ACCREDITED?

Not all surgical procedures need to be performed in a hospital so it is important to research the doctor to ensure they are accredited. They should be certified by the American Board of Plastic Surgeons (ABPS) or similar organization in your country.

Ask the surgeon if they have hospital privileges. Having hospital privileges means that a hospital committee has approved the doctor’s training and competency to meet their criteria for performing a similar operation in their facilities. Even if your surgery is performed in an office, verify that there will be appropriate medical personnel on hand and that the facilities are clean and medical waste is properly disposed of.

You should ask your personal physician for referrals as well as discuss the need for surgery. It is also important to find a surgeon you feel comfortable with. You want to feel free to ask questions and certain they understand what you are hoping to achieve - after all, this isn’t a hair cut, you want it right the first time.